Monday, 24 March 2008

When SEO gets you higher than Wikipedia

I feel my working in optimising The Black Rat restaurant website has working well and now that the most important term 'black rat winchester' is ranked 1 in google. But for the last week or two the site has risen above Wikipedia page for 'Black Rat' so is no1 for 'black rat' and 'the black rat' which is quite good I think for a site of this site size on a generic term. I am guessing the engines can figure the different market of food rather than animal. It is showing 3 parts to the search black rat, black rat cider and other terms.

My other problem seems to have ordered better in the search pages too. This blog was up first with posts and was ranking better and still sends traffic to the site, I think pre-announcing sites seems to work well.

At work we are working on languages and so a bit more of a mixed market and no clear products. Cactus Language Courses UK

Wednesday, 12 March 2008

After reading about The Soccer Mom Myth — Today's Female Consumer: Who She Really Is, Why She Really Buys on and leaving a comment on the post that announced they would give free copies to the first 10 comments, I was hopeful at no 13 they would find some more but by no means sure. I commented to say I thought addressing online visitors as more than men was a good idea, and read the sample chapters with interest.

Now a few weeks later I have received my review copy and am very pleased with it.
I've started reading it on the train to work and will report my review when I have read some more.

in the mean time head over to their site or Amazon and buy a copy.

I am sure this post is just what the marketing of sending the book is meant to generate but I do not feel bad to spend this much time saying it is a good book for a fexdex-ed nice and useful book.

thanks ladies

Friday, 7 March 2008

Googel Analytics gets benchmarking

Benchmarking (Beta) is now an option on Google Analytics. You have to choose to share your data with google. I have not found exactly what is shared, but it seems it is for AdWords and AdSence and ultimately what having this product must have been bought for by Google.

Once selected you have to wait 2 weeks for it to share enough data. So maybe it is taking some of the data as a copy as It has plenty of old data. I will have to wait and see what market it puts the sites in for comparison.

I have a service running on my google homepage from Analytics Index.
This compares stats but you can choose which of the 10 you share.

I think the industry should start to move to sets of % stats greater than visits and page views a month.
There set of titles seem good to me.
Bounce Rate
Unique Visitors
% New Visitors
Avg Visits / Visitor
Bounce Rate
Length of Visit Short (0-60s) Medium (61-600s) Long (601s +)
Conversion Rate
Avg Order Value
Revenue Revenue per Visit
Visits to Purchase
Time to Purchase