I have decided after being asked how to get more traffic to a mailing list and looking at their registration process to start with, that this month I am going to watch out for good and bad registration processes.
Registration would seem to be so easy to get a newsletter for example, but greedy marketing people still seem to want to max out the forms, or the form gets forgotten about when looking at the email.
All that is really needed is an email address box and a button to send it to the list. Maybe you could add your name too, but really most lists do not get past sending an email to the whole list anyway. A password can be handy so that you can stop spam and also be able to change your settings. But this can be authenticated and sent to the users email address anyway.
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