I think the change I made last week posting the name of the compnay first in the url for the homepage readlly did work for Google ranking.
I changed from
About the Restaurant << The Black Rat Restaurant, Winchester
The Black Rat << The Black Rat Restaurant, Winchester
And now I get a reasonable rank on google for 'the black rat' on its own, 4th on google.co.uk. I think that is quite respectiable as the site does not have any PR yet and there must be millions of pages about real rats, 6,300,000 to be exact.
So quite pleased with my results at the moment.
Offline is a good boost
The other boost the site stats the local county newspaper did one review and one interview and then posted them on two of their websites. So the traffic jumped to double the highest point for a day on friday when it hit the news stands. See if it drops off again this week or not.
Another quick tip:
Put the url in plain text in a post on your blog as Google News tracker seems to like that more that in an a tag when reporting on wordpress.com stats. Not sure if it helps more than that. But it could be why my blog ranks over the main site?