Are 1milliontweets worth the $1 they cost

I hope it becomes clearer as the idea grows and the promotion for this new cause to use Twitter gains steam.

@1milliontweets is an account for a charity that is asking for $1 to tweet through their account. They hope to reach 1 million tweets and their by write a book and raise some money for their causes. The Twestival for water charity was really well supported and I feel went with the theme of twitter for social gathering. This seems to cache in on the million dollar homepage that got a lots of publicity.

For a charity fair enough, but for twitter in this way I am not sure how good it is on a new account. When I wrote this had 173 followers, so the value to people sending messages at the moment is around that mark, where as after a few hundred thousand messages $1 will go a lot further for a company. Also with twitter being as it is you could just @1milliontweets or #1milliontweets in your message and it will be almost as effective.

Anyway we can watch and wait for how this works for them.

Could Twitter recreate The War of The Worlds Radio play

This zombie attack twitter pic:
http://kensingtonvictoria.com/blog/2008/07/08/twitter-timeline-during-zombie-attack-pic/

Makes me wonder, could twitter be used with some online video and stuff to create the online version of The War of The Worlds Radio play. Where people believed the radio and thought they were under attack.

Could you spread a viral story/event though twitter and see how many people you would need to start it and then how many tweets it would reach?