Press 2.0 - Communications in a digital world: Online Consumer Reviews Significantly Impact Consumer Purchasing Decisions
Customer reviews = confidence and openness of brand. If you are open to the comments and reviews of your customers you face the real world and work as a brand that is your friend and support but maybe you look the sparkling glimmer of the advertising unobtainable with our brand X and return to old fashioned values of quality service and product.
Its a brave new world for brands moving their online but it is not such a new world, if your will to respond to the customer and can translate it to the offline world too.
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