Listern to good advice

The other site that all people in the web creation and running business should listen to again and a again is MarketingExperiments.coms the people from this company must be doing some great and well paid work at researching individual element that effect websites. They are also really nice and give back to the people who can not afford to buy into their research by posting their conference calls as audio on the site. These come at the end of a report and are packed with gold dust examples of how changes work and can be tested. You would have to carry the tests out for yourself and learn your own results but you can use the things they have learned. It is a wonderful resource.