I feel my working in optimising The Black Rat restaurant website has working well and now that the most important term 'black rat winchester' is ranked 1 in google. But for the last week or two the site has risen above Wikipedia page for 'Black Rat' so is no1 for 'black rat' and 'the black rat' which is quite good I think for a site of this site size on a generic term. I am guessing the engines can figure the different market of food rather than animal. It is showing 3 parts to the search black rat, black rat cider and other terms.
My other problem seems to have ordered better in the search pages too. This blog was up first with posts and was ranking better and still sends traffic to the site, I think pre-announcing sites seems to work well.
At work we are working on languages and so a bit more of a mixed market and no clear products. Cactus Language Courses UK
Monday, 24 March 2008
Wednesday, 12 March 2008
After reading about The Soccer Mom Myth — Today's Female Consumer: Who She Really Is, Why She Really Buys on grokdotcom.com and leaving a comment on the post that announced they would give free copies to the first 10 comments, I was hopeful at no 13 they would find some more but by no means sure. I commented to say I thought addressing online visitors as more than men was a good idea, and read the sample chapters with interest.
http://www.grokdotcom.com/2008/02/13/the-soccer-mom-myth/
Now a few weeks later I have received my review copy and am very pleased with it.
http://www.grokdotcom.com/2008/03/10/soccer-mom-myth/
I've started reading it on the train to work and will report my review when I have read some more.
in the mean time head over to their site or Amazon and buy a copy.
http://www.thesoccermommyth.com/
I am sure this post is just what the marketing of sending the book is meant to generate but I do not feel bad to spend this much time saying it is a good book for a fexdex-ed nice and useful book.
thanks ladies
http://www.grokdotcom.com/2008/02/13/the-soccer-mom-myth/
Now a few weeks later I have received my review copy and am very pleased with it.
http://www.grokdotcom.com/2008/03/10/soccer-mom-myth/
I've started reading it on the train to work and will report my review when I have read some more.
in the mean time head over to their site or Amazon and buy a copy.
http://www.thesoccermommyth.com/
I am sure this post is just what the marketing of sending the book is meant to generate but I do not feel bad to spend this much time saying it is a good book for a fexdex-ed nice and useful book.
thanks ladies
Friday, 7 March 2008
Googel Analytics gets benchmarking
Benchmarking (Beta) is now an option on Google Analytics. You have to choose to share your data with google. I have not found exactly what is shared, but it seems it is for AdWords and AdSence and ultimately what having this product must have been bought for by Google.
Once selected you have to wait 2 weeks for it to share enough data. So maybe it is taking some of the data as a copy as It has plenty of old data. I will have to wait and see what market it puts the sites in for comparison.
I have a service running on my google homepage from Analytics Index.
http://www.analyticsindex.com/index.php?option=com_content&task=blogcategory&id=7&Itemid=26
This compares stats but you can choose which of the 10 you share.
I think the industry should start to move to sets of % stats greater than visits and page views a month.
There set of titles seem good to me.
Bounce Rate
Visits
Unique Visitors
% New Visitors
Avg Visits / Visitor
Bounce Rate
Length of Visit Short (0-60s) Medium (61-600s) Long (601s +)
Ecommerce
Conversion Rate
Avg Order Value
Revenue Revenue per Visit
Visits to Purchase
Immediate
Latent
Time to Purchase
Immediate
Latent
Once selected you have to wait 2 weeks for it to share enough data. So maybe it is taking some of the data as a copy as It has plenty of old data. I will have to wait and see what market it puts the sites in for comparison.
I have a service running on my google homepage from Analytics Index.
http://www.analyticsindex.com/index.php?option=com_content&task=blogcategory&id=7&Itemid=26
This compares stats but you can choose which of the 10 you share.
I think the industry should start to move to sets of % stats greater than visits and page views a month.
There set of titles seem good to me.
Bounce Rate
Visits
Unique Visitors
% New Visitors
Avg Visits / Visitor
Bounce Rate
Length of Visit Short (0-60s) Medium (61-600s) Long (601s +)
Ecommerce
Conversion Rate
Avg Order Value
Revenue Revenue per Visit
Visits to Purchase
Immediate
Latent
Time to Purchase
Immediate
Latent
Tuesday, 25 December 2007
Christmas in eurogame land
We'll it's nice to have a German girlfriend as it means you get christmas on the 24th, English Christmas Eve, and then with my family on Christmas Day. I did not get as many Eurogames as two years ago, but it has been harder to fit in time to play. Also my girlfriend got me so many nice presents I can only say thanks!
Blue Moon City was a great one to unwrap.
Blue Moon City was a great one to unwrap.
Friday, 21 December 2007
New site live http://www.luxury-briefing.com
We got http://www.luxury-briefing.com out into the world a week ago. Thanks to the hard work of Yard Studios and myself. Just a little clean up to do. Its a magazine that now has a much better presence online. They are taking first steps from a high class subscription only magazine Luxury Briefing to Blogs from staff and archive content online.
I think the strategy will work for them, they just have to shift there work cycle to contribute content and drive subscriptions. Working with the subscribers is the next step and interesting to see what they do.
I think the strategy will work for them, they just have to shift there work cycle to contribute content and drive subscriptions. Working with the subscribers is the next step and interesting to see what they do.
Monday, 10 December 2007
Why is changing DNS for a domain such hard work
It should not be such a hard task. Move a .com and .co.uk domain from free hosting at where it was register to new paid for hosting. In an effort to give the client as little down time as possible it will have taken me about 5 days and 1o phone calls and a lot of emailing and reassuring the boss and then the client.
I wanted to move two domains for my agency for a clients site to the new hosting we have on 1&1. The client registered the domains a few years ago and have had some flash on there BT free website for a while now.
So I hoped having changed 5 or so domains before that I could save the downtime and loss of email and my hassle by just changing the dns settings. New IP address for the A record and leave the dns where it was.
So phone 1&1 for the ip address or the simplest way I could change the settings. They said sure here is the IP and also I did a reverse dns and got the same ip.
At end of day 1 this was all good but the domain had not moved it was just doing a redirect to the new temporary domain at 1&1. boo...
So called 1&1 again next day and they said you can't do that as we do not garentee your ip and it might get changed but dns would not. So how is it possible? you must ask 1&1 to change the DNS server to ours. Will that effect the email? No I am told you can point an MX record back to BT for the email. Fine I thought, now try to find any information on BT site as to changing DNS servers and they give one page and it just wants to transfer the whole domain. For my hosting on DSVR (now Demon) I was able to call them with the new dns servers and they made the change for me. All fine that time the renewals stayed but the dns moved. This time BT said it was not possible. I must do a transfer on their site.
Now I find I need lots of security question that I have to go back and ask the client for. Also that you do different things to move .co.uk and .com and some pages say I need to pay and some not. Then as the domain needs to be both transferred away form one company into the nothingness of the net and then picked up by the new company each site can only tell you half the story.
One said I needed an AUTH code and the other a Transfer code, these for the .com are the same thing. and must be requested and then given to the new owner. Then you have to enter the contact address details for the domain.
But before anything can happen BT website went down and they can not manage to make changes without there web admin and then they are closed for the rest of the weekend.
So finally on Monday when we need to be live tomorrow the domains seem to be moving with one domain down and the other changing, we are in the twighlight zone of time to live and dns renewals.
I wanted to move two domains for my agency for a clients site to the new hosting we have on 1&1. The client registered the domains a few years ago and have had some flash on there BT free website for a while now.
So I hoped having changed 5 or so domains before that I could save the downtime and loss of email and my hassle by just changing the dns settings. New IP address for the A record and leave the dns where it was.
So phone 1&1 for the ip address or the simplest way I could change the settings. They said sure here is the IP and also I did a reverse dns and got the same ip.
At end of day 1 this was all good but the domain had not moved it was just doing a redirect to the new temporary domain at 1&1. boo...
So called 1&1 again next day and they said you can't do that as we do not garentee your ip and it might get changed but dns would not. So how is it possible? you must ask 1&1 to change the DNS server to ours. Will that effect the email? No I am told you can point an MX record back to BT for the email. Fine I thought, now try to find any information on BT site as to changing DNS servers and they give one page and it just wants to transfer the whole domain. For my hosting on DSVR (now Demon) I was able to call them with the new dns servers and they made the change for me. All fine that time the renewals stayed but the dns moved. This time BT said it was not possible. I must do a transfer on their site.
Now I find I need lots of security question that I have to go back and ask the client for. Also that you do different things to move .co.uk and .com and some pages say I need to pay and some not. Then as the domain needs to be both transferred away form one company into the nothingness of the net and then picked up by the new company each site can only tell you half the story.
One said I needed an AUTH code and the other a Transfer code, these for the .com are the same thing. and must be requested and then given to the new owner. Then you have to enter the contact address details for the domain.
But before anything can happen BT website went down and they can not manage to make changes without there web admin and then they are closed for the rest of the weekend.
So finally on Monday when we need to be live tomorrow the domains seem to be moving with one domain down and the other changing, we are in the twighlight zone of time to live and dns renewals.
Friday, 30 November 2007
Learning a new langauge to expand your horizons
I am taking a plunge into learning a new language, I need to increase my German to teach my son and talk to my girlfriends family. And with my new job trying to get my head round language learning as a whole. Cactus Language http://www.cactuslangauge.com
They do all sorts of training angles Evening Courses, TEFL courses, Learning a language on holiday. So lots to learn and figure out where and how people go to learn a language when booking online. Its good think to think of when I'll be taking a course in January.
They do all sorts of training angles Evening Courses, TEFL courses, Learning a language on holiday. So lots to learn and figure out where and how people go to learn a language when booking online. Its good think to think of when I'll be taking a course in January.
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